Marketing Research (BOK)

Alvin C Burns

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For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Alvin C Burns
Forlag
Pearson Education - Business
ISBN 9780273768517
Antall sider 496 Dimensjoner 20,1cm x 24,3cm x 1,7cm
Vekt 756 gram Leverandør Bertram Trading Ltd