Marketing Research (BOK)

Ray Kent

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Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Ray Kent
Cengage Learning
ISBN 9781844803279
Antall sider 592 Dimensjoner 22cm x 27,7cm x 2,7cm
Vekt 1508 gram Leverandør Bertram Trading Ltd