Marketing Research Essentials (BOK)

Carl McDaniel, Roger Gates

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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Carl McDaniel, Roger Gates
ISBN 9781118249321
Antall sider 480 Dimensjoner 20,2cm x 25,2cm x 1,6cm
Vekt 812 gram Leverandør Bertram Trading Ltd
Emner og form Market research