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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter David A. Aaker, George S. Day, Robert Leone, V. Kumar
Forlag
Wiley
ISBN 9781118321812
Antall sider 664 Dimensjoner 20,4cm x 25cm x 2cm
Vekt 1132 gram Leverandør Bertram Trading Ltd
Emner og form Business & management