Marketing Research (BOK)

Naresh Malhotra

979,00 97900
Sendes vanligvis innen 5-15 dager
Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to: * diagnose and direct research questions that will support marketing decision making, * appreciate what excellent research design means, * utilise data collection techniques; qualitative and quantitative methods and forms of analysis, * manage the ethical dilemmas and social and cultural issues faced by researchers in today's global, online world, * integrate new developments in social media research with traditional marketing research methods.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Naresh Malhotra
Pearson FT Prentice Hall
ISBN 9780273725855
Antall sider 1064 Dimensjoner 19,8cm x 26,4cm x 4,2cm
Vekt 1914 gram Leverandør Bertram Trading Ltd