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Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Katrien Wijnen, Patrick De Pelsmacker, Patrick van Kenhove, Wim Janssens
Forlag
Pearson Financial Times
ISBN 9780273703839
Antall sider 456 Dimensjoner 18,8cm x 24,4cm x 2,5cm
Vekt 858 gram Leverandør Bertram Trading Ltd
Emner og form Market research