Marketing Strategies: A Contemporary Approach (BOK)

Ashok Ranchhod, Calin Gurau

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Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Ashok Ranchhod, Calin Gurau
Forlag
Pearson Financial Times
ISBN 9780273706748
Antall sider 440 Dimensjoner 19cm x 24,6cm x 2,5cm
Vekt 842 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing