Marketing Strategy and Management (BOK)

Michael J Baker

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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Michael J Baker
Forlag
Palgrave Macmillan Higher Ed
ISBN 9781137025821
Antall sider 560 Dimensjoner 21,7cm x 27,6cm x 3cm
Vekt 1372 gram Leverandør Bertram Trading Ltd

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