Marketing Strategy in Play: Questioning to Create Difference (BOK)

Mark Hill

259,00 25900
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The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Mark Hill
Forlag
Business Expert Press
ISBN 9781606491492
Antall sider 68 Dimensjoner 15,2cm x 23,1cm x 0,5cm
Vekt 132 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing