Marketing Strategy, Text and Cases (BOK)

Michael Hartline

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Marketing Strategy, 6e, International Edition edition emphasizes teaching students to think and act like marketers. It presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today - helping students develop a customer-oriented market strategy and market plan. Its practical approach to analyzing, planning, and implementing marketing strategies is based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Michael Hartline
Forlag
Cengage Learning, Inc
ISBN 9781285170435
Antall sider 768 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Sales & marketing