Marketing (BOK)

Bronis Verhage

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Marketing: A Global Perspective is the much-anticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies' customer-focused strategies.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Bronis Verhage
Cengage Learning
ISBN 9781408064979
Antall sider 250 Dimensjoner 18,9cm x 24,7cm x 2,5cm
Vekt 1204 gram Leverandør Bertram Trading Ltd

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