A successful career begins with you! Author Dorene Ciletti delivers a strong marketing framework and up-to-date business examples in the second edition of "Marketing Yourself", helping you discover that selling yourself and your ideas is the key to success in business today. The updated text includes an increased focus on careers. "Marketing Yourself" helps you make real-world connections to begin networking with professionals, as well as helps to match your interests and aptitudes to appropriate college majors and post-secondary education or training. In addition, Planning a Career In sections present the necessary skills, education, work experience and industry opportunities for a variety of business-related career paths. "Marketing Yourself" enhances learning with revised topics like leadership, corporate sustainability, social networking, and online career building and networking. The text helps you develop a self-marketing plan and portfolio based on your marketable skills and abilities, helping you chart a course to a successful future.