Marks of Excellence: The History and Taxonomy of Trademarks (BOK)

Per Mollerup

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Marks of Excellence (first published 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition includes nearly 500 new images and 60 pages of new material, bringing the successful title right up to date. Whilst keeping much in common with the original book, this edition, in appearance and substance, adds so much that it will still appeal to owners of the old book.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Per Mollerup
Phaidon Press
ISBN 9780714864747
Antall sider 296 Dimensjoner 25cm x 29cm x 3,5cm
Vekt 2155 gram Leverandør Bertram Trading Ltd
Emner og form Graphic design, Flags, emblems, symbols, logos