Mass Media Research (BOK)

Roger D. Wimmer, Joseph R. Dominick

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Reflecting the latest developments from the field, "Mass Media Research: An Introduction, 10E, International Edition" delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach - including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising, and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics, and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Joseph R. Dominick, Roger D. Wimmer
Wadsworth Publishing
ISBN 9781285074603
Antall sider 480 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Media studies, Information technology industries