Master Data Management in Practice: Achieving True Customer MDM (BOK)

Mark Allen, Dalton Cervo

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In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Dalton Cervo, Mark Allen
Forlag
Wiley
ISBN 9780470910559
Antall sider 248 Dimensjoner 16,7cm x 23,8cm x 2,4cm
Vekt 474 gram Leverandør Bertram Trading Ltd
Andre medvirkende Jill Dyche Emner og form Customer services, Business mathematics & systems