Mastering E-Business (BOK)

Paul Grefen

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e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management. Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business and technology aspects of this topic, using a unique framework integrating: Business - focuses on why a specific e-Business scenario exists and how an organization can profit from it Organization - analyzes how organizations and their processes are structured to achieve strategic goals Architecture - explains the high level design of advanced information systems to describe how e-Business functions Technology - examines the technological implementation of e-Business scenarios using a wide variety of ingredients from IT Mastering e-Business offers a well-structured overview of all aspects of e-Business and is an essential read for all students and professionals interested in this central aspect of modern, global business.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Paul Grefen
ISBN 9780415557870
Antall sider 208 Dimensjoner 15,6cm x 23,4cm x 1,5cm
Vekt 317 gram Leverandør Bertram Trading Ltd
Emner og form E-commerce: business aspects

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