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A guide to successful, profitable, and effective management, this book provides a comprehensive introduction to the practical application of management theory. It explores the issues, pressures and dilemmas faced by all managers. Setting these wide ranging and complex situations in a realistic context, the common and universal problems of integrity, leadership, presentation and motivation are addressed. Drawing a direct link between theory, application and practice, demonstrations of managerial expertise, and lack of expertise, are illustrated using examples from all spheres of activity. Discussion questions taken from real situations support this concise text, providing the basis for understanding, advancement, and the development of essential management skills. The potential market is extremely broad because of the near universal requirement to engage in the development of managerial skills as an integrated part of all courses of study. Specific courses are as follows: HND/HNC in business, management and in technical studies where there is a management element; undergraduate degree courses with a management element; NEBSM, CMS, DMS; professional courses such as IPD, Institute of Management and Chartered Accountancy. Other courses include: general 'skills of management' in-house management courses, including 'Graduates into Management' programmes; business people; commercial providers of short-courses; A-level business studies; and GNVQ/NVQ.