Mastering the Business Environment (BOK)

Roger I. Cartwright

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This text provides an insight into the key external analyses organizations need to undertake. Using the acronym SPECTACLES, the book considers the social, political, economic, cultural, technological, aesthetic, customer, legal, environmental and sectoral factors that make up the set of external influences on the organization. Using examples from real organizations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2001 Forfatter Roger I. Cartwright
Forlag
PALGRAVE MACMILLAN
ISBN 9780333929377
Antall sider 288 Dimensjoner 15,6cm x 23,3cm x 1,6cm
Vekt 436 gram Leverandør Bertram Trading Ltd
Emner og form Organizational theory & behaviour