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Industrial mathematics is growing enormously in popularity around the world. This book deals with real industrial problems from real industries. Presented as a series of case studies by some of the world's most active and successful industrial mathematicians, this volume shows clearly how the process of mathematical collaboration with industry can not only work successfully for the industrial partner, but also lead to interesting and important mathematics. The book begins with a brief introduction, where the equations that most of the studies are based upon are summarised. Thirteen different problems are then considered, ranging from cooking of cereal to the analysis of epidemic waves in animal populations. Throughout the work the emphasis is on telling industry what they really want to know. This book is suitable for all final year undergraduates, master's students, and Ph.D. students who are working on practical mathematical modeling.