MBA Marketing (BOK)

McDonald Malcolm

699,00 69900
Sendes vanligvis innen 7-15 dager
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter McDonald Malcolm
Forlag
Palgrave Macmillan Higher Ed
ISBN 9781137300294
Antall sider 544 Leverandør Bertram Trading Ltd