Media Analysis Techniques (BOK)

Arthur Asa Berger

589,00 58900
Sendes vanligvis innen 5-15 dager
In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation-semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory-that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Arthur Asa Berger
Forlag
Sage Publications Ltd
ISBN 9781412987769
Antall sider 280 Dimensjoner 15,2cm x 22,9cm x 1,5cm
Vekt 390 gram Leverandør Bertram Trading Ltd
Emner og form Media studies, Research methods: general