Media and Communication Research Methods (BOK)

Media and Communication Research Methods (BOK)

Arthur Asa Berger

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Employing his signature style-a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable-Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Arthur Asa Berger
Forlag
Sage Publications US public.
ISBN 9781452256573
Antall sider 384 Dimensjoner 15,5cm x 22,9cm x 2cm
Vekt 500 gram Leverandør Bertram Trading Ltd