Media Impact (BOK)

Shirley Biagi

1 489,00 1 48900
Sendes vanligvis innen 5-15 dager
Consistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact" focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including "The New York Times", "Washington Post", "Los Angeles Times", "Bloomberg", "Advertising Age", "The Wall Street Journal", and "The New Yorker".

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Shirley Biagi
Forlag
Wadsworth Publishing
ISBN 9781111829537
Antall sider 448 Dimensjoner 18,9cm x 24,6cm x 2cm
Vekt 859 gram Leverandør Bertram Trading Ltd
Emner og form Media studies

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