Media Literacy (BOK)

W. James Potter

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This is the essential guide to decoding messages in a media-saturated world. Media Literacy, Sixth Edition offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, this book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter W. James Potter
Forlag
Sage Publications Ltd
ISBN 9781452206257
Antall sider 552 Dimensjoner 18,7cm x 23,2cm x 2cm
Vekt 794 gram Leverandør Bertram Trading Ltd
Emner og form Media studies