Media Planning Workbook (BOK)

Jack Z. Sissors, William B. Goodrich

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This book helps your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems, including market analysis, media analysis, and media strategy.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1996 Forfatter Jack Z. Sissors, William B. Goodrich
Forlag
MCGRAW-HILL Professional
ISBN 9780844235028
Antall sider 224 Dimensjoner 21cm x 27,1cm x 1,2cm
Vekt 474 gram Leverandør Bertram Trading Ltd
Emner og form Media studies, Sales & marketing, Business strategy

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