Meetings, Expositions, Events & Conventions (BOK)

George Fenich

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For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text's topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter George Fenich
Pearson Higher Education
ISBN 9781292020976
Antall sider 358 Leverandør Bertram Trading Ltd
Emner og form Hospitality industry, Service industries