Mobile Magic (BOK)

Tom Eslinger

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A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Tom Eslinger
Forlag
Wiley
ISBN 9781118828427
Antall sider 256 Dimensjoner 15cm x 25cm x 1,5cm
Vekt 666 gram Leverandør Bertram Trading Ltd