Moderating Focus Groups: A Practical Guide for Group Facilitation (BOK)

Thomas L. Greenbaum

799,00 79900
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2000 Forfatter Thomas L. Greenbaum
Forlag
BERTRAMS
ISBN 9780761920441
Antall sider 264 Dimensjoner 15,2cm x 22,9cm x 1,5cm
Vekt 392 gram Leverandør Bertram Trading Ltd
Emner og form Social research & statistics, Employee-ownership & co-operatives