Monster Loyalty: How Lady Gaga Turns Followers into Fanatics (BOK)

Jackie Huba

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Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Jackie Huba
Forlag
PENGUIN GROUP
ISBN 9781591846505
Antall sider 244 Dimensjoner 12,9cm x 19,8cm x 2,5cm
Vekt 340 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing