Motherhood, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures (BOK)

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It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women's identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
Taylor & Francis
ISBN 9780415516495 Antall sider 280
Dimensjoner 15,6cm x 23,4cm x 1,8cm Vekt 440 gram
Leverandør Bertram Trading Ltd Andre medvirkende Lorna Stevens, Lydia Martens, Margaret Hogg, Pauline Maclaran, Stephanie O'Donohoe
Emner og form Sales & marketing, Sociology: family & relationships, Gender studies: women