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Literacy specialist Stephen Rickard explores why so many children these days are reluctant to read (or learn to read) and what we can do about it. Focusing primarily on literacy and motivation, the book looks at the media-rich world today's children inhabit and how books (especially educational ones) so often fall short of their expectations.The book highlights the changes that are needed to overcome the seemingly ingrained resistance to reading books and improving literacy skills. Finally, a practical focus offers simple, tangible strategies to break down resistance and help improve the process of reading with children. The book is published by Ransom Publishing, a specialist in books for reluctant and struggling readers.