Multichannel Marketing (BOK)

Akin Arikan

249,00 24900
Sendes vanligvis innen 5-15 dager
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Akin Arikan
Forlag
Wiley
ISBN 9780470239599
Antall sider 312 Dimensjoner 18,5cm x 23,1cm x 2cm
Vekt 431 gram Leverandør Bertram Trading Ltd