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This title is part of the "My First Picture Book" series: perfect for every toddler to help build language, understanding and enjoyment. Colours, shapes and numbers are just the beginning, as this beautifully illustrated book explores all the key concepts that make up a toddler's world. Themes include: Counting; Shapes; Colours; Sounds; Opposites; Feelings; Manners; Home; and, Weather. This is one of two 24pp paperback editions of "Big Book of My World", featuring all the elements that help to encourage labelling, spotting and naming (the companion book is "My Book of First Words"). Peely Wally was selected to be part of the Booktrust's Books for Babies scheme. 150,000 copies will be distributed to mothers and babies throughout the UK in 2012.