This is a hands-on, write-in, look-and-feel sketchbook. Children follow the process of a real fashion designer to create their own fashion collection. This includes finding inspiration, making a mood board, collecting and gathering research, choosing colours and a defining silhouette, experimenting with fabrics, print and pattern, building a capsule selection of garments into a collection, and then creating a lookbook to show off the new range. There are also spreads about preparing for the runway show, including hair and make-up. Finally, there's the high-street launch to consider. The book is aimed at children aged eight and over, but older children and younger teens should also find plenty to keep them inspired. Has the genuine feel of a real sketchbook: it has an elastic closure, and the front cover is die-cut so that the child can sign the title page beneath to make their own fashion-label logo.