New Directions in International Advertising Research (BOK)

Taylor

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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter Taylor
Forlag
Emerald Group Publishing Ltd
ISBN 9780762309504
Antall sider 296 Dimensjoner 16cm x 23,2cm x 2,7cm
Vekt 556 gram Leverandør Bertram Trading Ltd
Andre medvirkende Charles R. Taylor