New Products Management (BOK)

C.Merle Crawford, C.Anthony Di Benedetto

719,00 71900
Sendes vanligvis innen 7-15 dager
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter C.Anthony Di Benedetto, C.Merle Crawford
MCGRAW-HILL Higher Education
ISBN 9780071289238
Antall sider 576 Dimensjoner 18,7cm x 23,4cm x 2,2cm
Vekt 859 gram Leverandør Bertram Trading Ltd
Emner og form Production & quality control management, Research & development management

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