New Products Management (BOK)

C.Merle Crawford, C.Anthony Di Benedetto

1 989,00 1 98900
Sendes vanligvis innen 7-15 dager
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make this book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter C.Anthony Di Benedetto, C.Merle Crawford
MCGRAW-HILL Higher Education
ISBN 9780073404806
Antall sider 592 Dimensjoner 19,3cm x 23,6cm x 2,7cm
Vekt 1027 gram Leverandør Bertram Trading Ltd
Emner og form Production & quality control management

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