New Wolff Olins Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisation (BOK)

Wally Olins

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This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this guide should be useful reading.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1996 Forfatter Wally Olins
Forlag
GOWER PUBLISHING CO LTD
ISBN 9780566077371
Antall sider 110 Dimensjoner 24,5cm x 21cm x 1cm
Vekt 460 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Organizational theory & behaviour, Public relations