Newsjacking: The Urgent Genius of Real-Time Advertising (BOK)

Grant Hunter, Jon Burkhart

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From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, "Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, "Newsjacking" combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Grant Hunter, Jon Burkhart
Forlag
THAMES & HUDSON
ISBN 9780500516720
Antall sider 224 Dimensjoner 22,6cm x 28,2cm x 2,5cm
Vekt 1320 gram Leverandør Bertram Trading Ltd
Emner og form Advertising