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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.
|Utgitt||2007||Forfatter||Ira Matathia, Marian Salzman|
|Antall sider||320||Dimensjoner||14,4cm x 22,5cm x 2,1cm|
|Vekt||427 gram||Leverandør||Bertram Trading Ltd|
|Emner og form||Sales & marketing, Social forecasting, future studies, Research & development management|