Next. Now.: Trends for the Future (BOK)

Marian Salzman, Ira Matathia

199,00 19900
Sendes vanligvis innen 5-15 dager
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Ira Matathia, Marian Salzman
Forlag
PALGRAVE MACMILLAN
ISBN 9780230600010
Antall sider 320 Dimensjoner 14,4cm x 22,5cm x 2,1cm
Vekt 427 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Social forecasting, future studies, Research & development management