No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and (BOK)

Jeff Slutsky, Dan S. Kennedy

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Be a Small Business with BIG IMPACT. Called the "professor of harsh reality," Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers - you have to keep them FOR LIFE. And, you have to win them over where your competition can't - at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. It covers: 9 inconvenient truths of grassroots marketing: Zero-Based Marketing - the solution when you figure out traditional and "non-traditional" marketing is failing you; how to use the media as an extension of personality and of relationship - NOT a substitute for it; why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics); on-site promotions - increase revenue without spending money, time or leaving your operation; and, how to use - and how to waste dollars on - the Internet and other technology. PLUS gain access to: FREE - Glazer-Kennedy University Webinar Series; FREE - Elite Gold Insider's Circle Membership; FREE - Income Explosion Guide & CD FREE; and, Income Explosion FAST START Tele-Seminar.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Dan S. Kennedy, Jeff Slutsky
MCGRAW-HILL Professional
ISBN 9781599184395
Antall sider 240 Dimensjoner 14,9cm x 23,3cm x 1,5cm
Vekt 324 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing