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These daily forecast guides offer the skill and expertise of Old Moore, widely recognised as Britain's No. 1 astrologer and still the market leader. These horoscopes are renowned for their accuracy, forward-looking advice and emphasis on planning. They show readers how to improve their daily life by tuning into the prevailing astrological influences. Focusing not only on the 12 zodiac signs but also on how to define the influence of the Moon and Venus, the diaries give uncannily accurate personality analyses and enable readers to understand themselves and others better. Every year, word-of-mouth and repeat purchase expands Old Moore's market share.