Online Consumer Behavior (BOK)

Angeline G Close

899,00 89900
Sendes vanligvis innen 7-15 dager
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Angeline G Close
Taylor & Francis
ISBN 9781848729698
Antall sider 400 Dimensjoner 17,4cm x 23,6cm x 2,6cm
Vekt 690 gram Leverandør Bertram Trading Ltd
Andre medvirkende Angeline G. Close