Online Consumer Behavior (BOK)

Angeline G Close

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Angeline G Close
Forlag
Taylor & Francis
ISBN 9781848729698
Antall sider 400 Dimensjoner 16,2cm x 23,7cm x 2,7cm
Vekt 668 gram Leverandør Bertram Trading Ltd
Andre medvirkende Angeline G. Close