Online Video Revolution: How to Reinvent and Market Your Business Using Video (BOK)

John Cecil

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Sendes vanligvis innen 7-15 dager
People read less and less and rely on video more and more in virtually every aspect of their lives. This work will impart current best practices to illustrate how video can 'bring a brand's personality to life' through custom-tailored spokesperson and rectangular video 'snacks' which help put a human face on a brand.This is a marketer's guide to the online video revolution. It is about media technology and how production and professional video delivery work together to provide the key to generating impressive RO. The authors holistic, metrics-driven approach to video marketing has met phenomenal success for companies like Canon, Legalzoom, eHarmony, Napster, MAD MEN, Jazz @ Lincoln Center, HSBC and Experian, with media consulting for Procter and Gamble, McDonald's, Anheuser-Busch, Intel, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., Philips, Kraft, Best Buy, Brooks Brothers, Philip Morris, JC Penney, Exxon-Mobil and AOL. Online Video Revolution will share their methodologies and creative secrets, updates and upgrades for the new video age.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter John Cecil
Forlag
PALGRAVE MACMILLAN
ISBN 9781137003072
Antall sider 224 Dimensjoner 15,7cm x 24,1cm x 2cm
Vekt 387 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Market research, Advertising