Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (BOK)

Paul Harris, Gavin Ambrose

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.


Språk Engelsk Engelsk Utgitt 2011
Forfatter Gavin Ambrose, Paul Harris Forlag
ISBN 9782940411412 Antall sider 208
Dimensjoner 22cm x 30cm x 2cm Vekt 1082 gram
Leverandør Bertram Trading Ltd Emner og form Product design