Pay Per Click Search Engine Marketing For Dummies (BOK)

Peter Kent

169,00 16900
Sendes vanligvis innen 7-15 dager
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Peter Kent
ISBN 9780471754947
Antall sider 384 Dimensjoner 18,7cm x 23,3cm x 2,2cm
Vekt 578 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, E-commerce: business aspects, Internet guides & online services