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The right phrase for every situation ...every time. Precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read ...or tossed. "Perfect Phrases for Fundraising" provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for: telephone soliciting; YouTube, Facebook, and Twitter; one-on-one meetings; board of director appeals; and, organization website campaigns.