Perfect Phrases for Sales and Marketing Copy: Hundreds of Ready-to-use Phrases to Capture Your Custo (BOK)

Barry Callen

69,00 6900
Sendes vanligvis innen 5-15 dager
The Right Phrase for Every Situation!Every Time Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed. Find out the 23 creative approaches to naming a product, service, or business 18 ways to write a great headline 6 steps to creating memorable radio and TV ads A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Barry Callen
Forlag
MCGRAW-HILL Professional
ISBN 9780071495905
Antall sider 224 Dimensjoner 12,7cm x 20,3cm x 1,7cm
Vekt 287 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Writing & editing guides

Andre produkter med samme artist(er)/medvirkende