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The first dedicated textbook for undergraduate students studying courses in personal finance. Covering both theory and practice, Personal Financial Planning goes beyond existing product-based regulatory guidebooks and consumer guides to personal finance. This book enables students to gain a greater breadth and understanding of all aspects of personal finance from both an academic and practical perspective. The author combines technical detail with a discursive analysis of the economic, social and regulatory environment in which financial planning, as a blend of services and products, is delivered in the first decade of the twenty-first century.