Where does creativity come from? Why are some people more creative than others? Eminent neuropsychologist Christine Temple navigates a wide range of factors from the hard science (visual memory, spatial ability, brain functions) to the environmental (the 'mad genius' myth, and Gladwell's 10,000 hours of practice). In each case she discusses how a particular theory weighs up in the case of Picasso and uses him to show how these factors can combine into true creative genius. In this book, she proposes 7 key causes of creativity to spell out the acronym: PICASSO (Playful mindset, Inhibition reduced, Curiosity, Attentional focus, Single-mindedness, Stoicism, Obsession). This is the first book to look at a multitude of traits in creativity, and nail down the key factors that matter (and also which ones don't) to provide an overall picture of the fascinating area, linking the science to the personal.